As Lead UX/UI Designer at Mercedes-Benz Mobility, I co-led research and design efforts across the aftersales customer journey for markets including AAP, Australia, New Zealand, and Europe. I directed end to end product design, from user research and hypothesis validation to prototyping, testing, and production, ensuring solutions were both user-centered and business-focused.
— Co-led research and design initiatives for the Mercedes-Benz Financial Services aftersales customer journey, focusing on AAP, AU, NZ, and European markets.
— Strategized, planned, and executed user interviews and studies to gather actionable insights and validate product hypotheses.
— Analyzed UX research data to develop customer-driven product design roadmaps, ensuring alignment with business goals and user needs.
— Managed the end-to-end design roadmap for the markets I was in charged of, overseeing the product lifecycle from concept creation to design, usability testing, development readiness, and production stages.
— Collaborated effectively with stakeholders, including designers, product owners, developers, and chief product owners, to ensure seamless execution of projects.
— Established and advocated design philosophies and best practices within cross-functional teams, fostering a culture of design excellence.
— Delivered high-quality design mockups and interactive prototypes for a range of products, ensuring alignment with user requirements and brand standards.
— Organized and facilitated research and design workshops to drive collaboration and innovation within internal teams.