Mission report // M-04 · Consumer
BOM BOM Order & Delivery Management
Led the redesign of BOM BOM’s fresh pet-food order and delivery management system for the Singapore market, replacing a clunky legacy system that had been in place for roughly 10 years.
1. The Brief
The Purpose
Revamp BOM BOM’s fresh pet-food order and delivery management system for the Singapore market.
The Context
The existing delivery system had been in use for roughly 10 years. It had become clunky and lacked the intelligence needed to support the service effectively.
The Challenge
Replace an aging system with a more considered experience for managing fresh-food orders and deliveries in Singapore.
2. Role & Focus
Role
Design Lead.
Project Focus
The redesign focuses on the order and delivery management system behind BOM BOM’s fresh pet-food service. Further workflow details and outcome metrics are not included here.
3. Order Flow Redesign
Design Sequence
From the current order experience and references through the flow charts, homepage, onboarding, pet details, recommendations, and plan building.
